The current Soft PVC Communication Campaign is continuing to gain momentum. After the launch of its first two advertisements in the business magazine „brand eins“ at the end of April and the architecture magazine „MADEby“ at the beginning of May, the next advertisement for the Soft PVC Campaign has now been published in the May/June issue of the Germanwings on-board magazine with the stadium motif and the slogan „PVC plays in the first league „.

According to media data, this issue of the magazine will reach a readership of three million passengers and will be distributed on board all Germanwings aircraft. The focus of the high-quality printed magazine is the upcoming football World Cup in Brazil. The campaign motif is therefore ideally suited to the publication and is also sure to attract readers‘ attention. The advertising motif was first launched on the occasion of the European Football Championship two years ago and is one of the most successful designs of the entire campaign.

Are you also part of the soft PVC value creation chain and do you want to ensure that soft PVC products continue to be the number one choice among decision-makers both now and in the future? If so, support your organisation by becoming a sponsor of the current Soft PVC Campaign! If you would like to receive more information on the concept behind the campaign and to find out more about how to get in touch with architects and other decision-makers at the planned events, please contact the AGPU Managing Director Thomas Hülsmann, who looks forward to hearing from you soon.

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