Beiträge

The ad motif „PVC is strong“ from the Soft PVC communications campaign by AGPU Media can be seen in the March issue of the business magazine Brand Eins. What’s new is that the steering group of sponsors has decided for the first time to use online advertising, in addition to classic print ads, to communicate with target groups. Thus the ad motifs are being listed on the Brand Eins website.

The successful motif, which was placed for the first time last year and shows a young woman doing sports with two dumbbells with light green PVC coating, was published in the Eurowings in-flight magazine in the January/February issue.

Are you part of the PVC value chain and want Soft PVC products to remain the products of choice for deciders in the future? Then support the current Soft PVC campaign as a sponsor! Need more information? AGPU Managing Director Thomas Hülsmann is looking forward to your feedback.

Page 48 of the current January/February issue of the Eurowings in-flight magazine features the „PVC IS STRONG“ advertisement design for the Soft PVC Communication Campaign by AGPU Media. The advertisement was already published in this magazine on several occasions on special terms last year. According to media data, the in-flight magazine reaches a readership of around three million passengers with a high share of nearly 42 percent business travellers and is therefore read by decision-makers in the campaign’s current target audience. The Eurowings magazine, which boasts a high-quality design, can be found at every seat on board all aircraft in the airline’s entire route network.

The advertisement design, which was commissioned by the steering committee of sponsors of the campaign, shows a young woman working out with two dumbbells with a light green PVC coating. Are you part of the PVC value chain and do you want to ensure that soft PVC products continue to be the number one choice among decision-makers both now and in the future? If so, support us now by becoming a sponsor of the current Soft PVC Campaign! Would you like to find out more about the campaign? If so, please contact the AGPU Managing Director Thomas Hülsmann, who looks forward to hearing from you.

http://www.ink-live.com/emagazines/wings-magazine/2369/january-2016/

As part of the current Soft PVC Communication Campaign of AGPU Media, the first specialist conference on the topic of „Healthcare Buildings“ was held in Hamburg on 10th November 2015. Around 20 participants from the healthcare sector used the event to find out about the advantages of a modern healthcare architecture, for example hygienic flooring, and then went on to discuss the use of such benefits and possible solutions with top speakers. A second conference will take place in Munich this week. It is fully booked with a total of 35 participants.

Over the past few months, three evening events under the motto of „Visiting Friends“ have been held in the offices of well-known architects as part of the current Soft PVC Communication Campaign run by AGPU Media. Each event was attended by 25 to 30 experts from the fields of architecture and urban planning. The three events held in Vienna, Austria, and the German cities of Mainz and Essen focused on the sustainable and creative use of soft PVC products and the direct and personal exchange of ideas and experiences between architects, decision-makers at local authorities and in towns and cities and PVC processors, the sponsors of the Soft PVC Communication Campaign.

The series of events was hosted for the first time last year in order to continue the dialogue on the wide variety of properties of soft PVC and its potential applications that was commenced at two architects‘ workshops. The soft PVC communication campaign is financed and supported by BASF, Emery Oleochemicals, ExxonMobil Chemical, Evonik Industries, Hornschuch, Mehler Texnologies, Perstorp, Project Floors, Renolit, Vestolit and Vinnolit.

Would you like to receive more information on this communication campaign? If so, please contact us. We look forward to hearing from you.

With its motif of a man wearing diving goggles and flippers and standing among swimming rings in a summer setting, the attractive cover image of the current issue of the architecture magazine „AIT – Architektur Innenarchitektur Technischer Ausbau“ could well be the anticipated launch of the series of advertisements for the Soft-PVC Communication Campaign run by AGPU Media in the magazine. Nevertheless, the image, which the publisher was kind enough to send us for publication, is actually the work of the American art photographer Gray Malin from his „Poolside, Mediterranean“ series. In our opinion, the motif does perfectly suit our working group, which is why we have chosen to present it to you both as a summer greeting and to get you in the mood for our autumn activities.

Over the next few months, AGPU Media will launch three advertisements, the first will be published in AIT in September. According to media data, the magazine, which boasts a very high-quality design, has a guaranteed minimum circulation of 22,000 copies and is above all aimed at architects, interior designers, fitters, furnishers and planning offices.

Are you also part of the PVC value chain and do you want to ensure that soft PVC products continue to be the number one choice among decision-makers both now and in the future? If so, support us now by becoming a sponsor of the current Soft PVC Campaign! If you would like to find out more about the campaign please contact the AGPU Managing Director Thomas Hülsmann, who looks forward to hearing from you.

The current issue (July/August) of the Germanwings in-flight magazine again features the „PVC IS STRONG“ advertisement for the Soft PVC Communication Campaign by AGPU Media. According to media data, the publication reaches a readership of around three million passengers with a high share of business travellers of nearly 42 percent. The Germanwings magazine, which boasts a high-quality design, can be found on every seat on board of all aircraft.

The advertisement motif, which was commissioned by the steering committee of sponsors of the campaign, shows a young woman working out with two dumbbells with a light green PVC coating. The new advertisement was first published at the end of March in the business magazine „BRAND EINS“. The „PVC IS STRONG“ motif has also already been featured in the architecture magazine „MADEby“.

Are you part of the PVC value chain and do you want to ensure that soft PVC products continue to be the number one choice among decision-makers both now and in the future? If so, support us now by becoming a sponsor of the current Soft PVC Campaign! Would you like to find out more about the campaign? If so, please contact the AGPU Managing Director Thomas Hülsmann, who looks forward to hearing from you.

Link to the digital issue: http://www.ink-live.com/emagazines/germanwings-magazine/

Die Weich-PVC-Kommunikations-Kampagne geht in die nächste Runde. In diesem Jahr liegt der Schwerpunkt der 2011 gestarteten Kampagne wie schon im Vorjahr bei Veranstaltungen mit Architekten und kommunalen Bauentscheidern, bei denen die Sponsoren erneut wichtige Entscheider treffen können. Ende April erfolgen die ersten Anzeigenschaltung im Wirtschaftsmagazin brand eins sowie im Architekturmagazin MADEby. Als Startmotiv wurde das Lampen-Motiv mit dem Slogan „PVC verzaubert“ gewählt.

Sie sind auch Teil der Weich-PVC-Wertschöpfungskette und wollen, dass Weich-PVC-Produkte auch in Zukunft für Entscheider die Produkte der Wahl bleiben? Dann unterstützen Sie sich doch auch als Sponsor die aktuelle Weich-PVC-Kampagne! Benötigen Sie weitere Informationen zur Konzeption und den geplanten Veranstaltungen? AGPU-Geschäftsführer Thomas Hülsmann freut sich auf Ihre Rückmeldung.