Page 48 of the current January/February issue of the Eurowings in-flight magazine features the „PVC IS STRONG“ advertisement design for the Soft PVC Communication Campaign by AGPU Media. The advertisement was already published in this magazine on several occasions on special terms last year. According to media data, the in-flight magazine reaches a readership of around three million passengers with a high share of nearly 42 percent business travellers and is therefore read by decision-makers in the campaign’s current target audience. The Eurowings magazine, which boasts a high-quality design, can be found at every seat on board all aircraft in the airline’s entire route network.

The advertisement design, which was commissioned by the steering committee of sponsors of the campaign, shows a young woman working out with two dumbbells with a light green PVC coating. Are you part of the PVC value chain and do you want to ensure that soft PVC products continue to be the number one choice among decision-makers both now and in the future? If so, support us now by becoming a sponsor of the current Soft PVC Campaign! Would you like to find out more about the campaign? If so, please contact the AGPU Managing Director Thomas Hülsmann, who looks forward to hearing from you.

Last week, the joint „PVC and the Environment“ workshop hosted by AGPU and PlasticsEurope Germany took place at the Collegium Leoninum hotel in Bonn. The response to the event has been huge and over 70 participants attended the first workshop of the year.

The workshop focused on the following topics: After the regular overview about actual PVC situation and AGPU-activities architect Katja Bernert (Mehler Texnologies) presented the advantages of PVC-coated membranes in textile architecture. Ulrich Schlotter (BKV) reported on the discussion concerning the new German Law on Recyclable Fractions (Wertstoffgesetz). Dr Berthold Schäfer (German Building Materials Association (BBS)) explored the impact of the German Resource Efficiency Programme (ProgRess II) in the construction sector. Other speakers included Jan Mervart (DEZA), who talked about DEHP and REACH; Dr Ivo Mersiowsky (Quiridium), who explored the topic of eco-efficiency on the basis of PlasticsEurope eco-profiles, and Tilman Benzing (VCI), who discussed the bioeconomy strategy of the German Federal Government.

The upcoming summer workshop will take place in Frankfurt am Main on 31st May.

The revised version of the AGPU brochure „Everything about PVC – from Manufacturing to Recycling” is now available. Alongside the updated content, the brochure also provides readers with fresh data on all relevant focus areas. While the previous printed version of the brochure was available in separate German and English copies, this new version combines both languages over a total of 32 pages. Our colleagues from Austria and Switzerland were also involved in the production of the new issue and will use it in their respective countries.

AGPU member companies can require printed copies of the brochure at the AGPU office for free. Non-members can order printed copies as well, but for a fee. Please contact Ms Iris Pohl ( for further details.Alongside the printed issue, two digital versions of the brochure (German and English) are also available and can be downloaded from the PVC WIKI.

This year, AGPU will work on a number of different projects in cooperation with VinylPlus. One of these projects is the development of a guideline on the implementation of the requirements of waste, and substance legislation for the recycling of plastic waste that contains substances included in the REACH Authorisation List (Annex XIV). The focus of this project is the creation of a guidance document for practical use that contains input from the relevant authorities and German Federal Ministries, as well as industrial associations and recycling companies.

The leading body in this joint project is the BKV (Beteiligungs- und Kunststoffverwertungsgesellschaft mbH) with support from PlasticsEurope, AGPU, VinylPlus and other stakeholders. AGPU coordinates the PVC topics involved in the project via its extended Recycling Working Group.