By the year 2020, the PVC industry aims to achieve an annual recycling volume of 800,000 tons within the framework of the European sustainability programme VinylPlus. With approximately 100,000 tons of regrind material from profile sections and scrap PVC windows, doors and roller shutters, the company Rewindo and its recycling partners yet again made an important contribution towards this target in Germany in the year 2014. „We were able to achieve a particularly significant increase in terms of the recycling of scrap windows and recorded growth in double figures compared to 2013 with a total of over 24,800 tons of PVC regrind material“, declares the AGPU recycling expert and Rewindo Managing Director Michael Vetter. Calculations made using the Online CO2 Calculator provided by the company DEKRA revealed that every ton of recycled PVC material used prevents approximately 1.87 tons of CO2 emissions compared to primary PVC material.

According to the recycling expert, the quality of this recycled material is just as high as that of new PVC material in terms of mechanical properties. Rewindo also expects its annual recycling quantities to continue to increase over the next few years. The requirements of both the EU Building Directive and national regulations such as the German Energy Savings Ordinance (EnEV 2014) have led to energy-efficient renovations of existing residential buildings on a larger scale. The replacement of old windows involved in such renovation work normally forms part of the thermal insulation concept.

The new volume flow record, „Kunststofffenster-Recycling in Zahlen 2014“ (‚Plastic Window Recycling in Numbers 2014‘), can be downloaded from the Rewindo website.

At the end of May, a television crew from the science programme Galileo on the television channel ProSieben visited the Vinyl flooring manufacturer debolon in Dessau, Germany. The visit resulted in the production of a report lasting nearly twelve minutes, which was broadcast last week. One of the highlights of the report was the presentation of the individual manufacturing steps, from raw materials through to finished flooring ready for delivery. The report also contained correspondingly positive statements made by the debolon Managing Director, Andreas Kopf, and an architect who enthused about the benefits of modern vinyl flooring. On the whole, this was a successful television broadcast that not only advertised debolon, but also the entire industry.

At the end of June, the first regional meeting of the „PVC Recyclers Meet PVC Processors“ series of events held by AGPU and VinylPlus took place in Troisdorf, Germany. The event was a success, with around 25 experts making the most of the opportunity to present their products, services and requirements in person. After the event, personal conversations were used to discuss details and reach the first agreements for possible cooperation.

At the beginning of the meeting, the host and Managing Director of the German Association for the Recycling of PVC Floor Coverings (AgPR), Dr Jochen Zimmermann, provided participants with a brief overview of current recycling topics. The AGPU editor Michael Friedrichs then gave a short talk in the advantages of the revised PVC Recycling Finder. At the end of the event, participants were given the opportunity to explore the operations of the flooring recycling facility for themselves.

The „PVC Recyclers Meet PVC Processors“ series of events will be continued in Stuttgart on 22nd September. The third and final regional meeting this year will take place at the company VEKA UT in Hörselberg-Hainich on 12th November. Participants have already signed up for both events. For more information, please contact Ms Julia Gogos at the AGPU office. You can also contact her to register for the events. If you know any colleagues and/or business partners who may also be interested in these events, please feel free to pass on your invitation and contact details.

The current issue (July/August) of the Germanwings in-flight magazine again features the „PVC IS STRONG“ advertisement for the Soft PVC Communication Campaign by AGPU Media. According to media data, the publication reaches a readership of around three million passengers with a high share of business travellers of nearly 42 percent. The Germanwings magazine, which boasts a high-quality design, can be found on every seat on board of all aircraft.

The advertisement motif, which was commissioned by the steering committee of sponsors of the campaign, shows a young woman working out with two dumbbells with a light green PVC coating. The new advertisement was first published at the end of March in the business magazine „BRAND EINS“. The „PVC IS STRONG“ motif has also already been featured in the architecture magazine „MADEby“.

Are you part of the PVC value chain and do you want to ensure that soft PVC products continue to be the number one choice among decision-makers both now and in the future? If so, support us now by becoming a sponsor of the current Soft PVC Campaign! Would you like to find out more about the campaign? If so, please contact the AGPU Managing Director Thomas Hülsmann, who looks forward to hearing from you.

Link to the digital issue: