With a market share of 58 percent, the PVC window is most definitely a successful product in Germany. How can this success story be continued in the future and how can we optimally use the huge potential offered by the energy transition? A number of major requirements need to be met in order to ensure that the entire value creation chain, from raw materials through to the production of profiles, seals and decorative foils and right through to finished windows, can continue to be successful in the future.

The presentations at the PROWINDO Industry Forum, which will take place in the German city of Würzburg from 24th to 25th September 2014, will provide an outstanding overview of the challenges involved in meeting these requirements and reveal a number of possible solutions. Join us in looking forward to a multitude of exciting and informative specialist reports from the fields of system technology, manufacturing and processing. Participants can also look forward to an attractive programme of accompanying events, including an evening event. The forum programme additionally focuses on providing a direct insight into practical aspects by including a number of time slots in which no presentations will be held and which will give participants and speakers plenty of opportunities to exchange their ideas and experiences.

The AGPU Managing Director Thomas Hülsmann has taken on the management of the joint conference organised by AGPU, EPPA, pro-K, QKE, GKFP, Rewindo and SKZ. You can download the complete event programme and registration form in our PVC WIKI. Please check the PROWINDO website too for further details.


The renovation of residential buildings is an important step when it comes to energy savings and climate protection. A recent example of such renovation work is the modernisation of eight blocks of flats, each containing 194 flats, in the „Bissierstrasse“ street in the Betzenhausen district of the German city of Freiburg. During this modernisation, a total of 1500 old PVC windows will be replaced with new heat-insulating PVC windows within a period of 80 days. The scrap windows will then be processed using mechanical recycling as part of the collection system operated throughout Germany by the window recycling system of Rewindo Fenster-Recycling-Service GmbH in the German city of Bonn, with the raw material recovered in this recycling process being made available for reuse in the production of new window and building profiles.

According to Gerald Feigenbutz, the Managing Director of the European PVC Window Profile and Related Building Products Association (EPPA), this major recycling project is a „beacon“ that acts as additional proof that closed loop recycling management is functioning well in Europe and provides a number of benefits for all parties involved.

Both the current recycling project in Freiburg and Europe’s largest recycling project involving 2500 scrap PVC windows in the German city of Norderstedt near Hamburg are being supported by Rewindo and EPPA. Over the past few years, AGPU has combined forces with Rewindo to organise the German „Environmentally Friendly Modernisation“ competition. The two current projects mentioned above and this competition are important examples that demonstrate the successful use of PVC recycling. It is essential that this success is constantly made clear to decision-makers in the world of politics and in public authorities in order to further increase the acceptance of PVC recycling activities.

The construction sector is one of the world’s most resource-intensive economic sectors, with a huge amount of raw material required for the construction of buildings and infrastructures. „Recycling is an important step along the way towards reducing the extraction of resources and its environmental impacts on a sustainable basis. Construction waste in Germany in particular, where raw materials are scarce, contains huge potential when it comes to high-quality raw materials that can now already be recovered using cost-effective processes and refined in such a manner that they are comparable with the original materials in terms of quality“, states a brief analysis recently published by the Association of German Engineers (VDI). In their analysis, which covers a total of 55 pages, the authors provide a comprehensive overview of the different recycling options available, including those involving PVC material (chapter 3.9) using the examples of PVC window profiles, PVC flooring and PVC films. Alongside AGPU, the analysis also names VinylPlus, Rewindo and the German Association for the Recycling of PVC Floor Coverings (AgPR) as references.

The Soft PVC Communication Campaign managed by AGPU Media GmbH is currently being continued with the publication of another advertisement in the business magazine brand eins, which will be joined by a second advertisement in the architecture magazine MADEby at the beginning of August.  Alongside the publication of the advertisement, the issue of MADEby magazine also contains the second and final part of a report covering several pages on the creative workshops attended by a number of well-known German architects in the Romanian village of Cund at the end of last year and in the Romanian city of Bucharest at the beginning of this year.

Are you also part of the soft PVC value creation chain and do you want to ensure that soft PVC products continue to be the number one choice among decision-makers both now and in the future? If so, support the current campaign by becoming a sponsor now! If you would like to receive more information on the concept behind the campaign and other planned events, please contact the Managing Director of AGPU Media GmbH, Thomas Hülsmann, who looks forward to hearing from you soon.

This week, the Minister of Innovation, Science and Research of the German Federal State of North Rhine-Westphalia, Svenja Schulze, and the Minister of Economics, Energy, Industry and Commerce of North Rhine-Westphalia, Garrelt Duin, awarded the InnovationCity Ruhr in the German city of Bottrop the title of Place of Progress. According to the ministers, the example of the model city shows how climate-calculated urban redevelopment measures that also aim to secure industrial locations can succeed. They also state that the InnovationCity Ruhr is a Place of Progress because it has achieved an outstanding amount of success in using its project to consider economic, ecological, social and cultural aspects and to provide potential solutions to societal challenges.

The AGPU Managing Director Thomas Hülsmann also attended the event. The next workshop to be held by AGPU and VinylPlus on the topic of the „Energy-Efficient Renovation of Buildings“ will take place in Bottrop on 28th October and aims to inform architects and key decision-makers in the field of construction at administration departments and housing companies about the benefits of PVC products. The future houses in the InnovationCity Ruhr, for example, have been fitted with PVC windows that meet the passive house stsndard and other PVC products such as cable channels and insulating foils that meet the passive house standard. In addition, the project‘s Marketing Manager, Jan Schaare, was one of the speakers at the AGPU Colloquium held at the beginning of July.