At the beginning of March, the PVC Recycling Campaign also participated in the 22nd Demolition Conference by running a joint stand. More than 800 demolition and recycling specialists from all over Europe made the most of the event as an opportunity to discuss current topics in the industry. At the PVC Recycling Campaign stand, for example, participants in the Demolition Conference were able to find out more about recycling solutions for flooring, roofing membranes, windows, doors, roller shutters, tarpaulins and pipes made of PVC throughout Germany. Alongside AGPU representatives, the stand was also manned by experts from the German Association for the Recycling of PVC Floor Coverings (AgPR), the window recycling company Rewindo and Roofcollect, the recycling system for plastic roofing and waterproofing membranes.

„When it comes to the procurement of important secondary raw materials for the successful implementation of our recycling solutions, demolition companies are, of course, extremely important contacts as potential suppliers of raw materials“, explained the AGPU recycling expert and Rewindo Managing Director Michael Vetter.

The ad motif „PVC is strong“ from the Soft PVC communications campaign by AGPU Media can be seen in the March issue of the business magazine Brand Eins. What’s new is that the steering group of sponsors has decided for the first time to use online advertising, in addition to classic print ads, to communicate with target groups. Thus the ad motifs are being listed on the Brand Eins website.

The successful motif, which was placed for the first time last year and shows a young woman doing sports with two dumbbells with light green PVC coating, was published in the Eurowings in-flight magazine in the January/February issue.

Are you part of the PVC value chain and want Soft PVC products to remain the products of choice for deciders in the future? Then support the current Soft PVC campaign as a sponsor! Need more information? AGPU Managing Director Thomas Hülsmann is looking forward to your feedback.

In perfect timing with the start of the Fensterbau Frontale exhibition, the first issue of the publication STARKE SEITEN in 2016 is being published last week. Alongside visitors to the exhibition from AGPU member companies, who are attending the event as exhibitors and will use the spring issue in their marketing activities, the publication is also aimed at decision-makers on the use of PVC in Germany and Switzerland in particular. This group of deciders includes architects and senior employees in the construction departments of local authorities, housing construction companies and housing and real estate associations.

AGPU sends part of the print run of STARKE SEITEN (which has a total circulation of around 27,000 copies) together with BLITZ-INFO, which is also published three times a year, summarises up-to-date information on the sustainable development of PVC and is sent to over 6000 decision-makers in the fields of politics, administration, industry, trade and commerce together with a personal letter.

If you would also like to use STARKE SEITEN for your communication activities, we will be happy to inform you about the different advertising opportunities available, for example by sending you our media data for 2016, which contains information on publication dates and focus areas.

For more information, please visit

Last week, representatives from Prowindo, the alliance for PVC-U windows, informed guests about current topics in the industry at a press conference held at the Fensterbau Frontale window, door and facade exhibition in the German city of Nuremberg. As was stated at the press conference, the German window market achieved growth of one percent in 2015, with sales figures increasing to 13.5 million window units. It was also reported that PVC-U windows continue to play a leading role in the market and are far ahead of the pack with a market share of 58 percent. This year, the entire window market is expected to achieve growth of three percent.

„The PVC industry is making a significant contribution towards resource efficiency and reducing carbon dioxide emissions both at its companies and with its products“, emphasised the AGPU Managing Director, Thomas Hülsmann, in his statement. He went on to explain that in order to continue to make progress in this area in the future, the industry needs to comprehensively evaluate window materials throughout their entire life cycle – from manufacturing and processing activities through to the use phase and right through to the controlled recycling process. In order to achieve the energy-saving targets set by the German Federal Government by 2050, it is, however, absolutely essential that the rate of modernisation throughout Germany be significantly increased and successful projects be duplicated.